China is a bit infamous at this point for their disregard for trademark and copyright. While that’s given us plenty of “Mike” shoes and “Soni” laptops, there’s also an entire amusement park dedicated to unlicensed versions of Warcraft and Starcraft.
But here in Chongqing, China, there’s no dancing around it. A resident has now opened a League of Legends themed restaurant. Not “Gallery of Heroes” or “Lineup of Champions,” but actually League of Legends. And it’s called “Demacia” after one of the game’s main locations.
Copyright issues aside (I very much doubt this was greenlit by Riot Games), it’s worth exploring what it looks like. In a gallery compiled by MMOCulture, we get to see what it’s like inside. A pair of pretty waitresses are dressed as League champion Caitlyn, a waiter as Ezreal. Twisted Fate may in fact be bartending.
The restaurant serves League-themed dishes like deep fried Skarners, aka deep friend scorpions, a delicacy in parts of China, along with other champion-based meals and potion-based cocktails. The place is adorned in League art and gear, and there are stations set up to play the game while they dine. It looks quite fun, actually. Like a nerdy Hooters mixed with a LAN cafe.
According to a local paper, the venture took $160,000 USD to set up, and the owner wants to expand into more locations. Whether Riot has anything to say about that or not, we’ll have to see. As much as they might appreciate a shrine to their game in a country where the title is currently exploding, there’s always a line that need to be drawn to ensure others aren’t profiting off your brand without your permission. Fun atmosphere aside, that’s very likely what’s happening here. In any case, I think the lesson here is that Riot should start opening actual versions of this place in America.
Check out the gallery of “Demacia” below via MMOCulture: